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Digital Marketing Manager


Lowell, AR - JB Hunt Corporate



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Job Title:
Digital Marketing Manager

Department:
Sales, Marketing & Product Management

Country:
United States of America

State/Province:
Arkansas

City:
Lowell

Full/Part Time:
Full time

Job Summary:
J.B. Hunt is expanding our digital team! This team will collaborate on campaign management, data analysis, and digital strategy to drive strong results for J.B. Hunt. We're hiring a Digital Marketing Manager, who will work closely with our Digital Media Buyer and Digital Marketing Analyst to review the effectiveness of our campaigns to make informed, data-driven decisions. This person will be able to take a step back to think about J.B. Hunt's success holistically and down at an individual campaign level (3+ years of experience).

Job Description:

*Relocate with us to amazing Northwest Arkansas! This position is located at our Corporate Office in Lowell, AR and we are offering relocation assistance for the right candidate to relocate to one of the top places to live in America! Let's talk about the package we can offer you to take the leap the with us!*

Responsibilities of the Role:

  • Manage the development and implementation of our digital marketing strategies.
  • Build relationships with media vendors and stay up to date with emerging industry trends that may improve our campaign performance.
  • Oversee marketing analytics and reporting to assess the effectiveness and accuracy of digital marketing campaigns.
  • Effectively summarize our digital marketing strategies and performance updates to coworkers and leadership with varying levels of marketing knowledge.
  • Understanding business needs, develop comprehensive digital media plans that compliment overall strategies.
  • Collaborate with the appropriate teams to support overall business goals.
  • Analyze the effectiveness of campaigns to make informed, data-driven decisions.
  • Manage marketing related Google Tag Manager updates.

The Ideal Candidate:

  • 3+ years of experience in Digital Media Buying or Marketing Analytics role.
  • Bachelor’s Degree in Marketing, Advertising, or related field.
  • Previous experience and demonstrated success in a position where analytical skills were used regularly.
  • Awareness of online marketing best practices.
  • Experience in managing B2B campaigns on ad platforms is preferred.
  • Self-starter, proactive, and capable of creating solutions and solving problems.
  • Ability to develop comprehensive digital media plans.
  • Ability to juggle multiple priorities while maintaining strong attention to detail.
  • Fast learner who will embrace the opportunity to take on responsibility quickly.
  • Excellent communication skills and the ability to work cross-functionally.
  • Ability to succeed in a fast-paced team environment.
  • Strong computer skills, proficiency in MS Office (specifically Excel), and basic knowledge of CRMs.
  • Experience with Google Tag Manager preferred.
  • Facebook Blueprint, Google Ads, Google Analytics certifications a plus.

Qualifications:

Minimum Qualifications:

  • Bachelor’s degree in business, marketing, or a related field with at least 5 years of digital analytics, buyer, and/or marketing experience

Preferred Qualifications:

  • Google Ads, Google Analytics and Facebook certifications highly preferred; experience with tools like Domo, Tableau, Marketo, Salesforce, Marketing Cloud, etc.
  • Power BI, Google Data Studio, SQL, Big Query
  • Experience with data mining, modeling, and management
  • Ability to strategically plan and manage relationships
  • Possess advanced excel skills
  • Experience with data visualization tools like Domo and Tableau
  • Working knowledge of Google Ads, Google Tag Manager, Google Analytics 360 and/or similar programs

Education:
Bachelors: Business Administration/Management (Required), Bachelors: Marketing (Required), GED (Required), High School (Required)

Work Experience:
Marketing

Job Opening ID:
00400382 Digital Marketing Manager (Open)


“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”


Posted 5 Days Ago

Full time

00400382


About Us



Fortune 500 experience. Career advancement. Nationwide relocation possibilities.


Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.


Why J.B. Hunt?

J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.


What are we looking for?

J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.





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