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Marketing Talent Analyst, DEI


Lowell, AR - JB Hunt Corporate



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Job Title:
Marketing Talent Analyst, DEI

Department:
Human Resources

Country:
United States of America

State/Province:
Arkansas

City:
Lowell

Full/Part Time:
Full time

Job Summary:
Under general supervision, our Marketing Talent Analyst, DEI will help develop marketing strategies rooted in data and cultural insights for inclusive driver hiring and retention efforts. This role will require a deep understanding of data and trends to deliver actionable recommendations that grow inclusive driver populations. The position will focus on analyzing data, translating those into multicultural marketing strategies that drive KPI’s. This role will provide support in developing efficient and effective go to market plans that speak directly to diverse audiences through creative content, media, sponsorships/events, communications, etc. The position will partner closely with Driver Marketing, Driver Personnel, Driver Experience, and our Inclusion Office.

Job Description:

Key Responsibilities:

  • Responsible for developing inclusive marketing strategies for driver hiring and retention efforts – including various forms of advertising, celebratory events, community service projects, etc.
  • Create and maintain in-depth profiles of communities near key field locations.
  • Determine cultural values, trends, and insights to reach key audiences efficiently and effectively and enrich recruitment efforts.
  • Assist in content development for multicultural marketing efforts.
  • Leverage data & analytics to drive more informed decisions and marketing efficiencies that increase our inclusive driver population.
  • Provide cultural insights and expertise to support selection of the most appropriate experiential sponsorships and marketing initiatives.
  • Develop and foster strong relationships required to effectively collaborate with cross-functional teams.
  • Ability to understand and navigate a complex organization and drive impactful and measurable business results.

Knowledge, Skills and Abilities:

  • Proficient in Microsoft Excel
  • Strong analytical skills and the ability to lead research efforts
  • Ability to communicate effectively to various levels of leadership and counterparts.

Qualifications:

Minimum Qualifications:

  • Bachelor’s Degree in marketing, business, quantitative analysis, or closely related areas.
  • 2+ years of marketing/advertising experience and/or data analytics.
  • Excellent verbal and written communication skills and strong attention to detail.
  • Experience with data visualization and analytics tools.
  • Comfortable running meetings, liaising with partners, and executive leadership.

Preferred Qualifications:

  • 1+ year experience working in Diversity, Equity, Inclusion or on a DEI initiative on a personal or professional level.
  • Deep understanding of DEI topics

Education:
Bachelors: Industrial Psychology, Masters: Human Resources Management, Masters: Statistics, Masters: Mathematics, Masters: Industrial Psychology

Work Experience:
Data Analysis, Human Resources, Project Management

Job Opening ID:
00449352 Marketing Talent Analyst, DEI (Open)


“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”


Posted 12 Days Ago

Full time

00449352


About Us



Fortune 500 experience. Career advancement. Nationwide relocation possibilities.


Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.


Why J.B. Hunt?

J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.


What are we looking for?

J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.





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