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Marketing Manager II - J.B. Hunt 360


Lowell, AR - JB Hunt Corporate



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Job Title:
Marketing Manager II - J.B. Hunt 360

Department:
Sales, Marketing & Product Management

Country:
United States of America

State/Province:
Arkansas

City:
Lowell

Full/Part Time:
Full time

Job Summary:
Under general direction, this position is responsible for developing, leading, and contributing to strategic high touch projects that drive revenue growth and measurable results. This person will manage all marketing efforts for brand position, including launch of tailored journeys and marketing plans outside of product offerings. They will manage the process around lead generation, marketing messaging, web content development (experience or journeys), communication campaigns, and sales collateral. This high-impact role will work across multiple functions and interact with clients, vendors, and senior leaders.

Job Description:

Key Responsibilities:

  • Collaborate with internal and external stakeholders in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) to support the company’s business objectives
  • Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to revenue
  • Working with the content and creative teams, lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with sales and broader organization
  • Perform industry and competitive analysis to inform the sales process and help positioning and messaging
  • Strategize, implement, and optimize winning marketing strategies to drive prospect and customer growth, engagement, retention and efficiency
  • Own full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events such as trade show
  • Track and report weekly on all marketing KPIs and activities, providing strategy, analysis, and actionable insights for improvement and growth
  • Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness
  • Present marketing plans and results to internal leadership

Qualifications:

Minimum Qualifications:

  • High School Diploma and 8 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a Bachelor’s Degree and 5+ years marketing experience

Preferred Qualifications:

  • MBA or equivalent preferred but not required; e-commerce experience a plus
  • Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
  • Excellent communication skills – strong written and oral communication skills
  • Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
  • Ability to work closely with sales and business development teams towards aligned goals
  • Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions
  • Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines
  • Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment
  • Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
  • Proficient computer skills in MS Office including Word and Excel and PowerPoint
  • Experience with Marketing CRM and email automation platform to nurture, track and report on lead conversions is a plus
  • Proactive mentality with curiosity and desire to learn
  • Must be very comfortable with continuously changing opportunities and priorities
  • Creative thinker and problem solver who enjoys generating innovative ideas and devising new ways to engage audiences
  • Digital marketing & e-commerce knowledge

Education:
High School (Required), Bachelors: Marketing, Masters: Marketing

Work Experience:
Marketing

Job Opening ID:
00449931 Marketing Manager II - J.B. Hunt 360 (Open)


“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”


Posted 7 Days Ago

Full time

00449931


About Us



Fortune 500 experience. Career advancement. Nationwide relocation possibilities.


Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.


Why J.B. Hunt?

J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.


What are we looking for?

J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.





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