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Marketing Automation Specialist, Remote


Remote - Work from Home



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Job Title:
Marketing Automation Specialist, Remote

Department:
Sales, Marketing & Product Management

Country:
United States of America

State/Province:
Arkansas

City:
Lowell

Full/Part Time:
Full time

Job Summary:
Under general supervision, this position is responsible for creating, improving, and implementing processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our CRM systems, and managing and uncovering analytics to drive business results. This key position will oversee the efficient management of our marketing technology stack, database integrity, and the downstream interactions with our pipeline.

Job Description:

Key Responsibilities:

  • Support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics
  • Ensure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft Dynamics
  • Own the multi-attribution model (Bizible) and develop a method for refinement and optimization
  • Lead the end-to-end data strategy and business requirements for marketing automation and align data model and reporting needs
  • Optimize marketing automation and processes by applying best practices to our marketing automation platform instances
  • Implement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIs
  • Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth
  • Work closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes
  • Regularly interface with cross-functional teams on enterprise-level projects and issues
  • Support the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generation
  • Serve as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideas
  • Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company’s pipeline and revenue attribution
  • Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness
  • Review results of campaigns and work with the respective campaign owners to identify beneficial improvements

Qualifications:

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experience

Preferred Qualifications:

  • Extensive experience using a Marketing Automation tool
  • Extensive experience with Google Analytics or other web analytics tools
  • Extensive experience with Microsoft Excel and other Microsoft Office applications
  • Deep experience in CRM, including reporting and field management
  • Proactively seeks out solutions and is excited to bring new approaches to the organization
  • Takes initiative from concept to implementation
  • Ability to think critically and make optimization decisions based on data
  • Understanding of demand generation and the lead-to-sales funnel

Education:
Bachelors: Business Communications (Required), Bachelors: Marketing (Required)

Work Experience:
Marketing

Job Opening ID:
00452459 Marketing Automation Specialist, Remote (Open)


“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”


Posted 8 Days Ago

Full time

00452459


About Us



Fortune 500 experience. Career advancement. Nationwide relocation possibilities.


Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics, offering exciting career opportunities both at corporate and at field locations across the country. There are a variety of job types that support our business, so no matter your passion, J.B. Hunt is the place to jumpstart your career.


Why J.B. Hunt?

J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. The career possibilities and benefits of working at J.B. Hunt are endless. From competitive salary and benefits packages, to defined career paths and growth opportunities, we take care of our people and take great pride in our efforts to build and sustain an inclusive workplace for all employees.


What are we looking for?

J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels to join our team. We offer full-time, entry level, professional and management opportunities across all departments. Whether you are fresh out of school or bring years of industry experience, a role at J.B. Hunt could take your career to the next level.





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